Search Engine Optimization (SEO) is the practice of optimizing your Web pages to increase your website’s visibility organically in the Search Engine Result Pages (SERPs).
Why should you implement SEO strategies and start learning SEO fundamentals? That’s because of the many benefits SEO brings to website owners.
Technical SEO is about optimizing your website’s infrastructure so that search engine crawlers can easily access and index your website. It’s called technical SEO because it only deals with the backend. People won’t see what you do for your technical SEO, but search engines will surely make use of your efforts.
Technical SEO efforts include optimizing:- Website Structure, Implementation of structured data & schema markup, Website & Page Speed, URRL Structure (Fixing URL redirects), Mobile Friendliness and none other Website Security (SSL & Https)
Today’s Market SEO has a vital role – SEO Pros
- Gains the trust of customers
- Increase in targeted traffic
- Measurable results
- Generates sustainable clicks
- Increases small business revenues
SEO Cons
- SEO can often be expensive
- Keywords with high competition are tough to crack
- Algorithms are changing
- Results will take time
- Results may not be guaranteed
